Sublime
An inspiration engine for ideas
A non-obvious trend is a unique curated observation of the accelerating present.
Rohit Bhargava • Non-Obvious: How to Think Different, Curate Ideas & Predict The Future
My current obsessions #menswear #brandstoknow #underratedbrands #fashionbrandsformen #mensfashion
style.ishhhinstagram.com
In 1997, Malcolm Gladwell published his piece The Coolhunt, investigating the process of looking for new fashion trends at street level.
According to Gladwell, the coolhunter plays a major social role in spreading trends. Coolhunters were “the first to realize... that social status didn’t lay where Madison Avenue had said it lay in the 1950s and... See more
According to Gladwell, the coolhunter plays a major social role in spreading trends. Coolhunters were “the first to realize... that social status didn’t lay where Madison Avenue had said it lay in the 1950s and... See more
Gaby Goldberg • Curators All the Way Down
Trend that nobody is talking about: Curation is a profitable business now.
My favorite examples:
• @Earth curates images.
• @FarnamStreet curates ideas.
• @TheBrowser curates articles.
Good taste is a real business... See more
David Perellx.comTrends feed on their own energy, with desire for popular products spreading like a virus. So the individual components of the top 20% might change, but whatever made the cut and entered that elite group would always attract 80% of demand.
Ted Gioia • Where Did the Long Tail Go?
I was writing my Trend Finder newsletter and it just hit me...
every acc I've seen today went viral because of a trend:
tt@alt.paper => 3M views (vs 100K best before)
tt@polishandperfection => 5.1M views (2nd best is also... See more
this quote from Jodi Kahn, Neiman Marcus’s vice president of luxury fashion: “Cores, or micro trends, often occur at the intersection of content creation, organic timing, and pop culture, and resonate in a way that encourages engagement, sharing and ultimately shopping.”
