Sublime

So we went with our gut. It felt scary as hell, but it also felt right.

It was all so much easier for V2. There was less need to predict the future and more dealing with reality. We knew what customers liked and what they didn’t. We knew what they wanted and which features would help them most.

craft a narrative that convinces

No matter what you’re building, reaching profitability will take longer than you think.

“What do I want to learn?”

So we learned to underpromise and overdeliver. We’d be conservative about key features like battery life—all

One of the hardest parts of management is letting go. Not doing the work yourself.

Until you optimize the business, not just the product, you can never build something lasting.

To maintain the core of your product there are usually one or two things that have to stay still while everything else spins and changes around them.