Sublime

messaging activation matrix.

So I went where I could grow.

I’d made something the world had never seen before, something useful, and I made it my way.

5. Honesty is more important than style.

Life is the process of elimination

You won’t have time to screw up the basics, to waste time learning the fundamentals.

Here’s the trick: write a press release. But don’t write it when you’re done. Write it when you start.

Practice delayed intuition.

You make the product. You fix the product. You build the business.