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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkThomas Johansen
@thoma
Tommy Jensen
@tjens05
Thomas Unterkircher
@tomchen
Thomas Schell
@thomasschell
Torben Bergner
@tttorbennn
Thomas Hils
@tjhils
Thomas Kristiansen
@xeethrax