Sublime

The truth is, we all have far more creative potential waiting to be tapped.

Belief in your creative capacity lies at the heart of innovation.

the real value of creativity doesn’t emerge until you are brave enough to act on those ideas.

creativity “is as important in education as literacy, and we should treat it with the same status.

The first school is represented by “classic designers,” such as my friends Dieter Rams and Kenji Ekuan, the late Ettore Sottsass, Jr., Mario Bellini, and Jonathan Ives. These designers can run their own studios or be corporate stars. Ten or fifteen years ago, I would have included myself in this group. This school’s approach to design is both logic