Sublime
An inspiration engine for ideas
The first school is represented by “classic designers,” such as my friends Dieter Rams and Kenji Ekuan, the late Ettore Sottsass, Jr., Mario Bellini, and Jonathan Ives. These designers can run their own studios or be corporate stars. Ten or fifteen years ago, I would have included myself in this group. This school’s approach to design is both logic
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The truth is, we all have far more creative potential waiting to be tapped.
Tom Kelley, David Kelley • Creative Confidence: Unleashing the Creative Potential Within Us All
The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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Belief in your creative capacity lies at the heart of innovation.
Tom Kelley, David Kelley • Creative Confidence: Unleashing the Creative Potential Within Us All
Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
Tony Fadell • 8 highlights
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Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at
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