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The first school is represented by “classic designers,” such as my friends Dieter Rams and Kenji Ekuan, the late Ettore Sottsass, Jr., Mario Bellini, and Jonathan Ives. These designers can run their own studios or be corporate stars. Ten or fifteen years ago, I would have included myself in this group. This school’s approach to design is both logic

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Hartmut Esslinger • A Fine Line

The truth is, we all have far more creative potential waiting to be tapped.

Tom Kelley, David Kelley • Creative Confidence: Unleashing the Creative Potential Within Us All

The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

Cover of The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

Belief in your creative capacity lies at the heart of innovation.

Tom Kelley, David Kelley • Creative Confidence: Unleashing the Creative Potential Within Us All

Build: An Unorthodox Guide to Making Things Worth Making

Tony Fadell • 1 highlight

Cover of Build: An Unorthodox Guide to Making Things Worth Making

Thumbnail of www-x-com-felixleezd-status-1852017782503936483

Steve Jobs on how to perfect product design (genius playbook). https://t.co/Phaz9IbEcd

Design of Design, The: Essays from a Computer Scientist

Frederick P. Jr. Brooks

Cover of Design of Design, The: Essays from a Computer Scientist

The Art of the Start

Cover of The Art of the Start

Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller

Tony Fadell • 8 highlights

Cover of Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller