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The successful investor Bernard Baruch was once asked at a party for some stock picks. Rather than share his favorite ticker, Baruch explained his simple methodology for finding winning investments—one I’ve embraced as well: Find companies whose product you buy, use, throw away, or however you’ve used it, you need to repurchase it within thirty day
... See moreTom Gardner • The Motley Fool Investment Guide: Third Edition: How the Fools Beat Wall Street's Wise Men and How You Can Too
Investing is ultimately a battle with your own behavior. No matter how much technical knowledge you accumulate, the odds are that you’ll have an unhappy investing experience unless you understand the behavioral biases we’re born with that, sadly, cause most investors to buy high, sell low, and earn subpar returns.
Tom Gardner • The Motley Fool Investment Guide: Third Edition: How the Fools Beat Wall Street's Wise Men and How You Can Too

OVERVIEW: WHAT TOM LOOKS FOR 1. An ownership structure that is vested and aligned with the interests of shareholders. 2. A higher purpose that inspires long-term growth. 3. Evidence that when the business wins, customers, employees, and the world also win. 4. High levels of employee engagement and retention.
Tom Gardner • The Motley Fool Investment Guide: Third Edition: How the Fools Beat Wall Street's Wise Men and How You Can Too

