Sublime
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if you’re really good at what you do, you have the freedom to be who you really are
Sam Zell • Am I Being Too Subtle?: Straight Talk From a Business Rebel

Become your industry’s curator and do your work in public—these two principles increase your chances for becoming known as an expert in your field,
Dave Gerhardt • Founder Brand: Turn Your Story Into Your Competitive Advantage
Understand: people judge you by appearances, the image you project through your actions, words, and style. If you do not take control of this process, then people will see and define you the way they want to, often to your detriment. You might think that being consistent with this image will make others respect and trust you, but in fact it is the
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