Sublime

Albert

albert.com

“giving premiums to his customers,”

Adam Alter • Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most

Visual Website Optimizer or Optimizely for split testing

Alex Harris • Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits

Alex Tomlinson

alextomlinson.com

Tiger. You put him on the range with the top ten in the world, he’d look like

Tom Coyne • Paper Tiger: An Obsessed Golfer's Quest to Play with the Pros

Adam Phillips

Ian Leslie • Curious: The Desire to Know and Why Your Future Depends On It

Optimizely and Visual Website Optimizer

Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Selections: Om Unit & James Bangura

djmag.com

‘workmanlike’ players were selected instead of ‘stars’ and the appeal of the ‘David Beckham’ narrative (the instinctive belief that good-looking players are somehow better) was rejected.