Sublime
An inspiration engine for ideas
Diogo Rodriguez
@odiogo
Toad
@atuladh
Maria T
@mariat
Sascha Redlich
@tgr
Orest Petriv
@orestpetriv
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkVeli Petrikova
@velipetrikova
Cosmin Corindan
@ccorindan
Florian
@csshsh