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Tobi Lutke (@Tobi) Is Th...
Tobi Lütke - Building Islands of Innovation - [Invest Like the Best, EP.393] — Invest Like the Best with Patrick O'Shaughnessy
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I heard this internal memo of mine is being leaked right now, so here it is: https://t.co/Qn12DY7TFF
Last month, Tobi Lutke, the co-founder and CEO of Shopify, was asked if ‘Shopify was the next Amazon.’ His response was incredible, and he said this: “Amazon is trying to build an empire and Shopify is trying to arm the rebels.”
Blake Robbins • Arming The Rebels of The Future
"I see our customers as partners in a big project, not as crops to be harvested. You can’t have a sustainable long-term relationship when you treat your customers as crops.”
-Tobi Lutke
Shopify, the Canadian-based company valued at tens of billions of dollars that helps businesses build online stores, started the same way. Its founders—Tobias Lütke, Daniel Weinand, and Scott Lake—wanted to start an e-commerce company for snowboarding equipment. That platform, called Snowdevil, worked well enough for gear that they eventually pivot
... See moreAli Tamaseb • Super Founders: What Data Reveals About Billion-Dollar Startups

Lütke: “In retail, we've always had a lot of gatekeeping. There were limited chances, which meant that the kinds of products that were created had to be very sanitized and have very broad appeal for just logistical reasons. And so I think what's been so amazing is now a lot more people can participate and much, much more specific products are being... See more