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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
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this dude swiped right 2 million times & got one date. he’s not just some unlucky guy, he is the norm.. like imagine the money he spent over five years, probably a small fortune. this is obvious but what’s actually nonobvious is that his behavior unlocked an entirely new revenue https://t.co/OYy0V50L1o
The map is not the territory? True.
Forget the map, it's limited anyway? Huge fallacy.
Maps are insanely powerful. Language is a map, hell all of thinking is a symbolic mapping process. Too many people conclude that: because the map is limited, abandon it.
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