Sublime
An inspiration engine for ideas
“One-pagers” were issued for left-wing pundits so they could fan out on TV network Sunday talk shows with coordinated messages—which explains, in part, the syndrome of news programs devolving into little more than look-alikes, with pundits and experts on both sides forwarding the narratives of paid interests. A Message Matters one-pager issued in M
... See moreSharyl Attkisson • The Smear: How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote
➌ Go big.
Jim VandeHei, Mike Allen, • Smart Brevity
Matt Taibbi • The American Press Is Destroying Itself - Reporting by Matt Taibbi
Take Control: Shape the Debate With a Simple, Understandable Question. Make It a Question Your Audience Can't Say No to. “Today
Philip R. Theibert • How to Give a Damn Good Speech (30-Minute Solutions)
- Set a time limit:
Jim VandeHei, Mike Allen, • Smart Brevity
Information coming directly from a politician or his team, without being vetted by reporters, is little more than propaganda.
Katy Tur • Unbelievable: My Front-Row Seat to the Craziest Campaign in American History
it matters” and give them the power to “Go deeper.” But if they didn’t and read only 200 words, we made them the most powerful and useful 200 words they ever read.
Jim VandeHei, Mike Allen, • Smart Brevity
Don’t be fancy—be effective.
Jim VandeHei, Mike Allen, • Smart Brevity
➌ Do a real gut check. Is this point or detail or