Sublime

There’s a fountain of happiness and productivity in working with a stable crew. It’s absolutely key to how we’re able to do so much with so few at Basecamp. We’re baffled that such a competitive advantage isn’t more diligently sought.

(iterate in small batches).

We don’t believe in busyness at Basecamp. We believe in effectiveness. How little can we do? How much can we cut out? Instead of adding to-dos, we add to-don’ts.

every best practice should come with a reminder to reconsider.

whiz-bang