Sublime

I hear this a lot: “Well, of course you could afford to pull those tricks at an expensive restaurant.” And I always think: Are you sure you can afford not to? It’s true—these gifts cost money, in labor if nothing else. But I’m my dad’s son, and I reviewed the Dreamweaver line item in the P&L every month with an eagle eye. There was never any... See more

Being intentionally tiny enables us to develop products and services specifically tailored to audiences with diverse needs, providing a level of attention and care (and fun) that larger companies cannot offer or compete with.

I distinctly remember at Microsoft in the late 90s, walking around campus and there was just all the folks sort of saying, God, we must be God's gifts to mankind because we are so good now that the market also recognizes it, except that it was obviously the beginning of the end in some sense, right? The day hubris takes over and you're not grounded... See more

But over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).