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The Undercover Economist

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Rory Sutherland

Rory Sutherland • 7 highlights

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The Zurich Axioms: The rules of risk and reward used by generations of Swiss bankers

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Uncontrolled: The Surprising Payoff of Trial-and-Error for Business, Politics, and Society

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The story from Antifragile that influenced me the most: https://t.co/hWWiHRcBWI

Daniel Vassallo

The Fatal Conceit

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Skin in the Game: The Hidden Asymmetries in Daily Life

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Rule of thumb: Opinions are worthless.

Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you