Sublime
An inspiration engine for ideas
Good design isn't pure self-expression. It's problem-solving. The work isn't yours; it's for an audience, a client, and a cause. Put ego second, impact first.
2. Ideas beat beauty.
Shiny doesn't mean smart. A simple idea, executed well, will always outlast decoration or new tech. Start with the thinking.
3. Look beyond... See more
google.com • Inbox (6,480) - tyler.faught92@gmail.com - Gmail
A method for dramatically increasing the recognition, recall, and unsolicited sharing of an idea or expression.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
include a core brand’s variants or…
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Jenni Romaniuk • Better Brand Health eBook
We now needed a name for this sauce, and what we came up with—Newman’s Own Industrial Strength All-natural Venetian-style Spaghetti Sauce—horrified our brokers. “Industrial strength! They’ll think it’s for factories—they’ll never buy it to put on spaghetti.” As usual, we disregarded their “expertise”
A.E. Hotchner • In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time
Success is all about acquisition and retention of clients and having them come back wanting more. You got the acquisition down. But how is your retention? How many clients pay you monthly?” I explained the one‐and‐done nature of website design. Every single client paid me once. Dad said, “You'll always have ups and downs and sleeplessness without
... See moreDerral Eves • The YouTube Formula
actually bring value and convince them of it.