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Write like you speak.

Jim VandeHei, Mike Allen, • Smart Brevity

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Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)

Don’t be fancy—be effective.

Jim VandeHei, Mike Allen, • Smart Brevity

prime minister,

Reeves Wiedeman • Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

Food

Jim VandeHei, Mike Allen, • Smart Brevity

Smart Brevity can be cool.

Jim VandeHei, Mike Allen, • Smart Brevity

Confirm it sounds like something that would entice you to want or need more.

Jim VandeHei, Mike Allen, • Smart Brevity

To achieve Smart Brevity in visuals, follow this formula:

Jim VandeHei, Mike Allen, • Smart Brevity

People’s consumption habits have evolved, but communication hasn’t.

Jim VandeHei, Mike Allen, • Smart Brevity