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The book is: Car Guys vs. Bean Counters: The Battle for the Soul of American Business.
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

Today, the Cayenne accounts for about half the company's total profit, with the venerable 911 generating a third.
Georg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price

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