Sublime

Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.

A collection of unconventional teaching methods and exercises for educators and students, promoting collaborative learning, self-discovery, and the exploration of art, while challenging traditional educational norms.

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

It tells the story of Joel, a Venezuelan boy who moves to Miami, befriends Ari, and writes a book for him before he leaves to live in Panama.