Sublime

What is going on here? Shafir and Tversky argued that when we make choices, we are not ‘expressing’ a pre-existing preference at all; indeed, they would argue that there are no such preferences. What we are doing instead is improvising – making up our preferences as we go along.

There is something in all of us that makes us instinctively want to explain the world around us in terms of people’s essential attributes: he’s a better basketball player, that person is smarter than I am.

Most people who participate in this experiment (commonly referred to as the “Free Choice Paradigm”) change their preferences upon their return. Typically we see the painting that was chosen, previously ranked Number 3, will now be ranked more highly. Conversely, the painting that was not chosen, previously ranked Number 4, will now be rated less

Through decades of research with Tversky, Kahneman proved that humans all suffer from Cognitive Bias, that is, unconscious—and irrational—brain processes that literally distort the way we see the world. Kahneman and Tversky discovered more than 150 of them. There’s the Framing Effect, which demonstrates that people respond differently to the same

Through decades of research with Tversky, Kahneman proved that humans all suffer from Cognitive Bias, that is, unconscious—and irrational—brain processes that literally distort the way we see the world. Kahneman and Tversky discovered more than 150 of them.