Sublime
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The content can also become more creative, and you can have more content variants matching more segments.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
He found that most people simply scan most content most of the time.
Jim VandeHei, Mike Allen, • Smart Brevity
The accumulated page value:
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Flesch-Kincaid,
Ann Handley • Everybody Writes
that there’s always an inflection point where you should stop investing in personalization.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
Nils agreed and added to Olga’s reasoning: ‘We know that even the most relevant messages need to be repeated multiple times and across multiple channels to get noticed and make customers respond.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
Media, Regulators, and Big Tech; Indulgences and Injunctions; Better Approaches
Ben Thompsonstratechery.com
Scott Berinato,
Scott Berinato • Good Charts
The new reality