Sublime
An inspiration engine for ideas
Media, Regulators, and Big Tech; Indulgences and Injunctions; Better Approaches
Ben Thompsonstratechery.com
The Future of Text: A 2020 Vision
That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more
stratechery.com • Never-Ending Niches
Why do news aggregator apps keep failing? - Baekdal
baekdal.com
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See moreA blog post is a search query. You write to find your tribe; you write so they will know what kind of fascinating things they should route to your inbox. If you follow common wisdom, you will cut exactly the things that will help you find these people.
Henrik Karlsson • A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox
Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.
John Battelle • John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox
A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox
