Sublime

YouTube would likely never have become a staple of pop culture without the small, early team that cemented its coolness and nurtured its first viral hits. But at the same time, YouTube may not have become the behemoth it is today if it had kept relying on human curators. 

The intimacy and immediacy of watching videos on a phone screen (how about 70% of YouTube viewers watch) helps creators connect with their audiences, opening opportunities for making money beyond just a cut of ad revenue. Sergey Vashketov films his two sons, Vlad and Niki, who make wildly popular videos for kids. The boys dress up in costumes, play... See more

YouTube is a near infinite video library, where seemingly everything that’s ever happened in the world is available to be watched over and over again. But viewing the video is only one part of the consumption experience. There’s also the discussion, the commiseration, the reaction about the video — the proverbial water cooler moment — that is also ... See more