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The YouTube New Wave — The Publish Press
thepublishpress.com
YouTube would likely never have become a staple of pop culture without the small, early team that cemented its coolness and nurtured its first viral hits. But at the same time, YouTube may not have become the behemoth it is today if it had kept relying on human curators.
Mark Bergen • Just a Few People Crowned Some of YouTube’s Earliest Hits
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See moreYouTube is less surprising than its peers, especially TikTok. While the latter has an almost telepathic capacity for serving you a wide variety of content it thinks you’ll like, YouTube is instead a platform designed for long-term buy-in. Creators are less likely to go viral on a one-off video on YouTube than they are on TikTok, but they’re more li... See more
The YouTube New Wave — The Publish Press
You don't wanna go viral. Trust me. I did it.
youtube.comDeath of the Follower & the Future of Creativity on the Web With Jack Conte | SXSW 2024 Keynote
Jack Conteyoutube.com
- YouTube
youtube.com