Sublime
An inspiration engine for ideas
“Tennis holds a powerful place in American culture, and I see tremendous opportunity to unlock growth—particularly among new and casual players,” said Mike McGoohan. “I’m excited to help expand the game’s reach and relevance across diverse communities and to make tennis more accessible and engaging for people of all ages. It’s an honor to join an
... See moreIn this new role, McGoohan is leading efforts to expand tennis participation and engagement throughout the United States, spearheading strategic growth initiatives across recreational play, digital engagement, and national programming that support player participation and retention.
Despite all of these innovations, what really set Midtown apart was the commitment to actively creating and teaching tennis players, not just selling memberships and court time. Alan made this perfectly clear, saying, “We love the game of tennis. We want everyone in the whole world to play tennis. We are going to create beginners.”
Keep the ball in play. Keep your eye on the ball. Follow through. These were admonitions for both tennis and life, and they spilled over from the one into the other.
Abraham Verghese • The Tennis Partner: A Doctor's Story of Friendship and Loss










