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Get to the Point!: Sharpen Your Message and Make Your Words Matter

A point is an idea intentionally expressed. A point of view is the perspective—conscious and unconscious—through which the work emerges. What causes us to notice a piece of art is rarely the point being made. We are drawn to the way an artist’s filter refracts ideas, not to the ideas themselves.

Rick Rubin • The Creative Act: A Way of Being

point (B), sometimes called “the hook.

Schell • The Art of Game Design: A book of lenses

FINAL POINT

Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Points lack context. And that's exactly the problem with zero-dimensional history: a true point contains very little data.

Étienne Fortier-Dubois • History in the Space-Time Continuum

a movie’s midpoint is either an “up” where the hero seemingly peaks (though it is a false peak) or a “down” when the world collapses all around the hero (though it is a false collapse), and it can only get better from here on out.

Blake Snyder • Save the Cat

Any moment that pushes your story through a major barrier can be considered a plot point.

Carson Reeves • Scriptshadow Secrets (500 Screenwriting Secrets Hidden Inside 50 Great Movies)

With the midpoint nailed, the All Is Lost is not too hard to figure out. It’s the flip of the midpoint.