Sublime
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Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:
Lea Boreland • Adapting sports
His platform (which we were given beta access to) offers users ownership of video clips like a “Jayson Tatum jump shot” or a “Zion Williamson block.”
Trung Phan • Ever wanted to own an NBA highlight? Now you can. - The Hustle
The MVP Machine: How Baseball's New Nonconformists Are Using Data to Build Better Players
amazon.com
Creators are no longer just influencers, reality TV stars, adult entertainers or #fitspo evangelists; they’re your friends, your neighbors, your coworkers, your local bartender and that one guy at Trader Joe’s who always bags your groceries just right. It is a preview of what’s to come.
Jason Parham • Everything Is Becoming Paywalled Content—Even You
As media disintermediates, players will form their own brands (ex., TB12) and produce their own content through social media and services like Twitch. This relationship could end up being symbiotic—player brands build league hype—or competitive.
Lea Boreland • Adapting sports
Why Big-Name Athletes Are Launching Newsletters
Social media has become stale and brand-safe, stifling athletes' authenticity. Some are looking for new ways to regain control of their narratives and grow their media empires.
DANIEL-YAW MILLER
MAR 13
