Sublime
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Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:
Lea Boreland • Adapting sports
Defector Media
defector.com
Coaching requires holding your most talented players accountable when their actions negatively affect the team.
In preparation for the 2008 Olympics, Kobe Bryant, the Captain of the USA Basketball Team, started to play in a manner that was hurting the group.
LeBron James and Dwayne Wade... See more
Justin Su'ax.com
As media disintermediates, players will form their own brands (ex., TB12) and produce their own content through social media and services like Twitch. This relationship could end up being symbiotic—player brands build league hype—or competitive.