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Intro | Growth Guide by Demand Curve
demandcurve.com
growth is the result of a great product not the precursor
One of the fundamental questions of incentive alignment that emerging companies must ask themselves is whether their primary relationship to their customers' growth is passive (“Enablers”) or active (“Growers”).
Gonz Sanchez • Enablers vs. Growers
You live or die by your growth rate
Growth is
budgeting
Brand is
investing
budgeting
- How to spot it: Selling - there’s a a direct call to action
- Time horizon : short (weeks)
- What you should expect from growth marketing : sales results
Brand is
investing
- How to spot it: Storytelling - there’s no direct call to action
- Time horizon : long (months, years)
- What you should expect from brand marketing : awareness, pe
amanda k gordon • 🤯 How much should I be investing in brand?
- At the heart of every company there is a growth engine with a test/learn process. - When growth is in your tĂtle you better be growing or you’re not doing your job right.
James Currier • The New Growth Mindset with Sean Ellis & James Currier
Reinforcing (or amplifying) feedback processes are the engines of growth.