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Intro | Growth Guide by Demand Curve
demandcurve.com
1. Most founders are bad at growth, so if you're amazing at it, the advantage is significant.
Consider: Most startups die not because founders are bad or products suck, but because they couldn't figure out how to get anyone to try them.
Julian Shapirox.comA Smart Bear » The Elephant in the room: The myth of exponential hypergrowth
Jason Cohenlongform.asmartbear.com
The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
amazon.com
Reinforcing (or amplifying) feedback processes are the engines of growth.
Peter M. Senge • The Fifth Discipline
Growth is
budgeting
Brand is
investing
budgeting
- How to spot it: Selling - there’s a a direct call to action
- Time horizon : short (weeks)
- What you should expect from growth marketing : sales results
Brand is
investing
- How to spot it: Storytelling - there’s no direct call to action
- Time horizon : long (months, years)
- What you should expect from brand marketing : awareness, pe
amanda k gordon • 🤯 How much should I be investing in brand?
In a well-designed network, growth begets growth, creating a healthy and dynamic system.
Chris Dixon • Read Write Own: Building the Next Era of the Internet
Reinforcing (or amplifying) feedback processes are the engines of growth.