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a third group of clients, who have problems that they know can be handled competently by a broad range of firms. Rather than looking for the highest possible expertise, or the most prior experience, these clients will be seeking out a professional firm that can meet their needs for a prompt start, quick disposition, and low cost: They will seek the

According to Carter Phipps, author of Evolutionaries, generalists will continue to thrive in business as it becomes increasingly valuable to know “a little bit about a lot.”