Sublime

(go deeper at SmartBrevity.com).

Mastering both parts—making something smart and brief—sharpens thinking, saves time and cuts through the noise.

➊ Write in plain, clear language:

Laudicina ensured that all board members had the information they needed well ahead of the meetings and had ample time before the meetings to ask any questions that clarified the issues.

news that’s fit to print,” but it delivered a large enough proportion of published topics that, as a practical proposition,

What’s the cleanest, sharpest, most pleasing way to display it?

5. Always be closing.

➊ List the points you must make.