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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
amazon.com
Gajria’s experience at Expedia helped: “I have found that big changes rarely have the impact that management expects; the biggest upside comes from many small changes that are tested at high speed.”
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
Organizational Culture Change: Unleashing your Organization's Potential in Circles of 10
amazon.com