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A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Category Pirates

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ZAG: The #1 Strategy of High-Performance Brands

Marty Neumeier • 2 highlights

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How Consumer Unicorns Scale: The Two Growth Engines Behind Billion-Dollar Startups. | VC Jobs

Sahil Stheventurecrew.substack.com
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The Founder’s Playbook

A step-by-step 90-day guide for founders to identify large, early, desperate markets, validate business ideas via customer conversations, build advisory boards, and launch focused products, based on the author's entrepreneurial and investing experience.

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Full Stack Creator | Stephen Wise

Stephen Wisestephenwise.com
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)

Allan Dib • 1 highlight

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Chase Jarvis Creative Calling: Establish a Daily Practice, Infuse Your World with Meaning, and Succeed in Work + Life