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Which means the way you think about “content creation” that has the potential to “make” you and/or your company should follow this blueprint:
Eddie Yoon • Snow Leopard
- Agenda: Overview of what to expect in the presentation.
- Research - Target Audience: Recap of the three chosen personas to understand who you’re delivering your message to.
- Research - Goals & Takeaways: Summary of the main research questions and goals to remind the audience of the journey.
- Brand Strategy - Purpose: Overview of the business goals
Brand Identity Options Presentation Template — Templates for Soloprenuers and Freelance Designers
Category Design is the discipline of building belief—internally, externally, and repeatedly—until the market sees your company as the obvious leader of a category only you can own.
Mary Grice • The Existing Market Trap: (a Primer) Escaping The 13 Deadly Sins that Destroy Companies, Careers and Portfolios


