Sublime

All you need to know to be a world class marketer to grow your thing: - acp by Greg Isenberg - influence by Robert Cialdini - copywriting ie Gary Halbert, etc - direct response ie Dan Kennedy, etc - build in public/shipping ie Pieter Levels That’s it. Tactics like running

remember, "interesting" "inspiring" and "informative" are all at odds with "optimized"

We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.

Today, I can barely tell anyone apart. Many of the Substacks I follow use these big, figurative words that don’t really make sense in an attempt to go viral, which on this platform means getting subscribers and notes and comments. It’s like there’s this internet language that “works” for engagement (literal language, but also sense of style, and a ... See more

we already live in a boring dystopia https://t.co/4feoT4DWSC

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more