Sublime
An inspiration engine for ideas
How to build a one-person business.
Old way
- Facebook ads
- Fancy website
- Webinar funnel
- Email campaigns
New Way
- Twitter content
- Simple landing page
-... See more
Justin Welshx.com
André Chaperon
andrechaperon.com
And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
In a sense marketing is an optimization process. One that’s responsible for bringing about the highest possible outcome out of a marketing mix.
It’s not our sole job to merely grab people’s attention. Look around. We’re living in the the attention economy, where it’s everyone’s job to grab people’s attention! We’re literally outsourcing comms to
... See moreYou’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
