Sublime

If I were to draw a throughline between the closures of Need Supply, Unionmade, and, say, Barneys, it’s that the “curator” business case for most multi-brand online apparel retail is disappearing.

My idea of streetwear is that it was born of the streets and is meant for the people. I want to reach as many of them as possible and connect them in the process. That means selling to accessible stores on their level, making quality, time-tested product that holds value, and keeping it at a place where they can get to it.

Wish mainly targets low-income households who value cheap price above anything else. Peter Szulczewski wrote an article in Dec. 2016 introducing the concept of the "invisible half". It's the lower-income segment of Americans that has been underserved by technology and especially by ecommerce. Many Americans cannot afford to pay an annual Amazon Pri... See more

Shein shows one way this can go - it’s built a smartphone-only fast fashion brand that appears to be bigger than H&M and Zara combined in the USA. Part of the Shein story is the pace of inventory and the use of data (it claims to add 8-10k new SKUs every single day) but the other is that it has built this business with cheap shipping and (like ... See more