Sublime

@gabwaller 28, is what you might call an elite fashion detective. She tracks down luxury goods that are nearly impossible to find—sunglasses from Balenciaga, sequin shoulder bags from Fendi, rain boots from Chanel and sandals from Hermès—for a finder’s fee of $200 per item. This year, she took out a billboard in West Hollywood that read: “Sold out?... See more

There are essentially two business models right now: boring, useful things that can print money and tastemaker brands that can brute force cultural relevancy. Dumb $ is funding the middle: stuff that is neither useful nor cool enough to make it past current startup headwinds.