Sublime

Asked to rank their top issues, the Gen Z respondents named four topics that almost never appear in campaign ads or stump speeches. Preventing school shootings was first, followed by protecting access to clean water and fresh air, reducing gun violence and mass shootings, and guaranteeing quality education for every child.

On TikTok, new songs surge or flop based on how effectively they entice users to perform some slapdash feat: a simple dance, a costume change sourced from the bedroom closet, a cute or cringe confession. With a booming, young user base, TikTok has become a music-promotion ecosystem of extreme importance. That ecosystem thrives on calculated messine... See more

Asked why middle schoolers have suddenly developed a nose for Dior, almost every teenager, researcher and merchandising expert offered the same answer: TikTok. On the platform, influencers offer tips for “smellmaxxing,” or improving one’s musk, and recommend scents for working out, date night and middle school.

“Social media and TikTok make people w... See more