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#messagedesign #communication #persuasion #leadershipcommunication | Tamsen Webster, MA, MBA
Tamsen Websterlinkedin.com
Story is the map of the maze.
Tamsen Webster • Find Your Red Thread
Application, Outcome, and Audience Goal: Build the story of change people will tell themselves (so you can turn your idea into action, and maybe even change the world).
Tamsen Webster • Find Your Red Thread
We go off in search of an angle that will attract the most attention today. As a result, we don’t devote enough time and resources to reflecting on how we can resonate with the right people—just as we are. We fail to harness the true potential of our narrative.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Marketing should magnify the truth, not manipulate a message. Our job isn’t to get everyone to believe us. It’s to give the right people something to believe in.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Finding your voice and speaking your truth is a radical act of self-worth:
Tiago Forte • Building a Second Brain: A Proven Method to Organise Your Digital Life and Unlock Your Creative Potential
how to be powerful in your speaking.
Viv Groskop • How to Own the Room: Women and the Art of Brilliant Speaking
Escaping the Build Trap: How Effective Product Management Creates Real Value
Melissa Perri • 1 highlight
amazon.com