Sublime
An inspiration engine for ideas
Application, Outcome, and Audience Goal: Build the story of change people will tell themselves (so you can turn your idea into action, and maybe even change the world).
Tamsen Webster • Find Your Red Thread
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
I’m convinced that storytelling will be the most differentiating business skill of the 21st century.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
My goal? Find a way to structure a story that would be simple enough for busy people to learn, remember, and apply easily, be flexible enough to cover multiple applications, and still capture the most critical elements, and benefits, of story.
Tamsen Webster • Find Your Red Thread
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
Marketing should magnify the truth, not manipulate a message. Our job isn’t to get everyone to believe us. It’s to give the right people something to believe in.