Sublime

Application, Outcome, and Audience Goal: Build the story of change people will tell themselves (so you can turn your idea into action, and maybe even change the world).

Product demo(s) grounded in product's key messages

My goal? Find a way to structure a story that would be simple enough for busy people to learn, remember, and apply easily, be flexible enough to cover multiple applications, and still capture the most critical elements, and benefits, of story.