Sublime
An inspiration engine for ideas
Story is the map of the maze.
Tamsen Webster • Find Your Red Thread
Application, Outcome, and Audience Goal: Build the story of change people will tell themselves (so you can turn your idea into action, and maybe even change the world).
Tamsen Webster • Find Your Red Thread
how to be powerful in your speaking.
Viv Groskop • How to Own the Room: Women and the Art of Brilliant Speaking
Step 2: Define the Outcome Your Message Should Achieve
Tamsen Webster • Find Your Red Thread
#messagedesign #communication #persuasion #leadershipcommunication | Tamsen Webster, MA, MBA
Tamsen Websterlinkedin.com
Step 1: Define an “Application” of Your Message
Tamsen Webster • Find Your Red Thread
Every time you need your idea to produce a different outcome, it needs to “wear” a different message,
Tamsen Webster • Find Your Red Thread
We go off in search of an angle that will attract the most attention today. As a result, we don’t devote enough time and resources to reflecting on how we can resonate with the right people—just as we are. We fail to harness the true potential of our narrative.