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FIRST TIME IN RED
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A tendency to perceive women wearing red as more attractive and men wearing red as more dominant.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Rojo & Negro 001.pdf
drive.google.com
