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mass brand, known by virtually all; 2.) the de facto personal

Ball • Gonzo Culture Report Part 1

“I thought it would be difficult and disruptive and I was skeptical that it was the right use of our resources,”

Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon

Similar to other categories, there will be a flight to quality and a concentration of power among a small number of brands.

Scott Galloway • Post Corona: Higher Ed | No Mercy / No Malice

The companies are all part of the rise of knowledge-sharing startups meant to make work more organized and collaborative — an area of particular interest for venture capitalists.

Biz Carson • GitHub but for docs: Meet the startups changing how we share what we know

Book publishers needed only to listen to Jeff Bezos himself to have their fears stoked.

Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon

“Media companies have flown into higher-quality content,” explains Pau Sabria, cofounder of Olapic, a startup focused on employing user content in marketing.

Felix Oberholzer-Gee • Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

Yet just ~5% of advertising dollars target Boomers.

Rex Woodbury • Building for the Barbells

At PayPal, the YouTube founders had a reputation as more of the B team.

Mark Bergen • Like, Comment, Subscribe

As usual, Bezos battled his marketing executives. They argued that Amazon had to be on the airwaves to reach new customers. As Amazon’s losses mounted, Bezos’s opposition hardened. He had the marketing department organize tests, running commercials in only the Minneapolis and Portland media markets and measuring whether they generated an uptick in