Sublime
An inspiration engine for ideas
news that’s fit to print,” but it delivered a large enough proportion of published topics that, as a practical proposition,
Martin Gurri • Revolt of the Public and the Crisis of Authority in the New Millennium
Consumers, too, have become more aware of the mechanics of brand-building. As a result, companies are under pressure to simulate authenticity by leaning into more personalized forms of communication.
Vox • Brands want to be more than your friend. They want community.
In its early days, Substack primarily catered to a certain set of internet-savvy writers and journalists, lured by the promise of monetizing a direct relationship with their readers. But as it morphs from a niche publishing concern into a heavyweight start-up mentioned in the same breath as Twitter and Facebook, its user base is proliferating accor... See more
Joe Pompeo • “There Has to Be a Line”: Substack’s Founders Dive Headfirst Into the Culture Wars
That turned into a full-page ad in the Wall Street Journal on the day the company went public.
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
What had more important ramifications for the company’s future was Santos’ singular focus on press, with nearly all profits — at least in the early days — going to marketing.