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Include no more than four items in each chunk.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)



We’re called to act when we know what others have experienced with a product, or we know what they’re doing at a Web site, or we even know what they are doing right now.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
something small that will activate a persona, and then you need to ask for a commitment to something larger later.
Susan M. Weinschenk • Neuro Web Design: What Makes Them Click? (Voices That Matter)
