Sublime
An inspiration engine for ideas
* Your goal is to make your brand the top authority in your industry in the consumer's minds
John Morgan • Brand Against the Machine
BLOGS AND PERSONALITIES Andrew Chen’s essays http://andrewchen.co Noah Kagan’s blog http://okdork.com Patrick Vlaskovits http://vlaskovits.com/blog www.twitter.com/pv Jesse Farmer http://20bits.com Sean Ellis http://www.startup-marketing.com http://growthhackers.com Paul Graham’s essays http://www.paulgraham.com/articles.html Aaron Ginn http://www.
... See moreRyan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more
Dan Frommer • The Scott Sternberg guide to building emotional brands
It will be interesting to see if brand designers and product designers will be able to break their disciplined use of white space, well-set type, and perfectly aligned imagery to speak to a generation that is now the largest segment of the population.