Sublime

The world is full of mediocre, middle-of-the-road companies creating mediocre, middle-of-the-road crap, but I’ve spent my entire life chasing after the products and people that strive for excellence. I’ve been incredibly lucky to learn from the best—from bold, passionate people who made a dent in the world.

lean, mean, learning machines. They have an intense bias to action and a high tolerance for risk, expressed through frequent experimentation and relentless product iteration.

I’ve always had a personal mission to create brands that change the world. I seek to do this with every client, even if they only reach one hundred people a day. I believe organizations of all sizes can create brands that delight, inspire, and make the world a better place—in big or small ways—while still making stockholders or owners happy.

Beautiful creative companies build themselves on behaviors that serve the creative mind—all of the creative mind. That includes the creative mind’s strengths and weaknesses, its need for quiet and for stimulation, its need for validation and its struggle to accept it, its need to create for the sake of creating and for this act to happen daily, its

The secret to being exceptional is in the small choices we make moment-to-moment.