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Forrester
reprint.forrester.comBy addressing shoppers’ price concerns, Amazon earns loyalty even if it doesn’t make the sale and comes across as trustworthy in the process.
Nir Eyal • Hooked: How to Build Habit-Forming Products
customers or anybody else. “When
Anand Giridharadas • Winners Take All: The Elite Charade of Changing the World
“There are two kinds of retailers: there are those folks who work to figure how to charge more, and there are companies that work to figure how to charge less, and we are going to be the second, full-stop,”
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
Nordstrom, with an experience that is heavily assisted by salespeople, is replacing cash registers and wrap desks with iPads as mobile POS systems, giving its sales associates much more computing power to help them
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
And then — especially in the business press — because it furthered the narrative that even the hugest of consumer goods companies, long stuck in codependent relationships with the hugest of retailers, would start trying to sell more of their products direct.
Dan Frommer • The summer of outdoor commerce
