Sublime
An inspiration engine for ideas
As Eurie Kim said to me on the phone, “DTC is not a P&L advantage anymore.” Omni-channel is the new normal.
Aubrie Pagano • To Invest or Not to Invest: The VC Question about Digital Brands
The number of retailers that do this are few and far between, access to metrics has meant that retailers have A/B tested the souls out of their websites to make sliding into transacting the most frictionless experience imaginable, and leading to an SEO-optimised sea of sameness when it comes to the ecommerce experience.
Petah Marian • Myth making and wonder - the new brand experience
Consumer and enterprise are increasingly blurring together.
Nikhil Basu Trivedi • Consumer Technology Is Alive and Well
Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Rather than digitally native, our belief is that today’s customers demand that brands reach them where they are — whether it is a hunter buying a Yeti cooler at Cabela’s, an Allbirds customer shopping at an outdoor mall, a Dolls Kill customer going to Coachella, or a college student buying Kylie Cosmetics on her phone between classes.
Maveron • Casper Aside, Consumer Brands are Thriving
I recently noticed when ordering on Amazon that I was offered the option to opt-in to a slower shipping speed in exchange for an Amazon credit. I’m curious whether other brands can adopt this policy. Slower shipping speeds can result in significant savings for brands. Amazon’s offer is especially elegant because the credit must be used on Amazon, e... See more