Sublime
An inspiration engine for ideas
As Eurie Kim said to me on the phone, “DTC is not a P&L advantage anymore.” Omni-channel is the new normal.
Aubrie Pagano • To Invest or Not to Invest: The VC Question about Digital Brands
The number of retailers that do this are few and far between, access to metrics has meant that retailers have A/B tested the souls out of their websites to make sliding into transacting the most frictionless experience imaginable, and leading to an SEO-optimised sea of sameness when it comes to the ecommerce experience.
Petah Marian • Myth making and wonder - the new brand experience
Consumer and enterprise are increasingly blurring together.
Nikhil Basu Trivedi • Consumer Technology Is Alive and Well
Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Rather than digitally native, our belief is that today’s customers demand that brands reach them where they are — whether it is a hunter buying a Yeti cooler at Cabela’s, an Allbirds customer shopping at an outdoor mall, a Dolls Kill customer going to Coachella, or a college student buying Kylie Cosmetics on her phone between classes.
Maveron • Casper Aside, Consumer Brands are Thriving
