Sublime

To resist in place is to make oneself into a shape that cannot so easily be appropriated by a capitalist value system.

That is, within our lives, we’ve seen many examples of a startup disrupting an incumbent84 through scrappy tactics, becoming the incumbent themselves, and then employing incumbent tactics to defend itself against a new wave of startups coming up against it.

Another unconventional example is breaking convention by mocking it or interrupting it.

The culture of illusion thrives by robbing us of the intellectual and linguistic tools to separate illusion from truth. It reduces us to the level and dependency of children. It impoverishes language.

Disruption happens when construction erases maximum destruction: when new cornerstones are brought to places and spaces where borrowing benefits from or shifting costs to people, communities, and society is—yawn—just business as usual. Constructive strategy is most disruptive where there is a growing surplus of destruction, because that is where th