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Stewart Gandolf • How to Market to Doctors and Other HCPs: Define Your Doctor Audience

People Are The New Brands

Scott Galloway profgalloway.com

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Stewart Scott-Curran @stewartsc

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Lisa Miller, the founder and CEO of VIE Partners, the best expense reduction and control consultancy in the health-care industry.

Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

André Chaperon

andrechaperon.com

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social media news release

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

brand journalism

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

“The Untethered Executive: Business Information in the Age of

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Edmunds Forums

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly