Sublime

A London-based DJ, artist manager, and co-founder of the iconic record label, Butterz, the prolific figure writes daily on sustainable artistic creation, electronic music, grime and rap, web3, community, social media, and his other curiosities in short notes, known as the ‘Yellow Squares’ on Instagram and Twitter. The format is simple but effective... See more

Ek: “It used to be before that if you were a musician, you just put out music. But almost every successful creator now is omni- talented and omni-channel. That means that they are on YouTube putting up videos. They are on Instagram. They are perhaps putting together brands and putting it on Shopify, but they're also putting out music and merchandis... See more

David believes that users follow the content and don’t have any loyalty to content delivery platforms. Thus, David and his team are focusing on getting creators on board and believe that they will be able to acquire end-users through their creators. This strategy has been working pretty well so far - for the Beta site, they have gotten over 1300 si... See more