Sublime

No place on earth is more baby-boomerish than Silicon Valley, and Jobs was its avatar: a CEO who wore jeans and emitted a “reality distortion field,” a sentimental, countercultural romantic who was also a ruthless mogul, a forever-young tinkerer dedicated to erasing the old distinctions between tools and toys, work and play.

‘The Guy Who Hired Jonathan Ive!’”

“He has implemented the same simple strategy that made Apple so successful 15 years ago: make hit products and promote them with terrific marketing.”

they found a tiny crew of geeks few people had heard of—a start-up in Albuquerque then calling itself Micro-Soft, led by twenty-five-year-old Bill Gates.

Today Gates is better known as a philanthropist than a technologist.